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Gong Integration

Overview​

Alfred for Gong
Alfred is your AI-powered Product management agent that transforms customer conversations into actionable product insights. With Gong integration, Alfred analyzes your customer call transcripts to uncover hidden needs, validate feature requests, and align your roadmap with real customer feedback.

With Alfred's Gong integration, you can:

  • Analyze customer transcripts to identify user needs and pain points automatically.
  • Categorize insights by themes, features, and priority levels.
  • View comprehensive analysis on the Growth Intelligence dashboard.
  • Get roadmap suggestions based on customer feedback and current sprint capacity.
  • Bridge the gap between customer conversations and product delivery.

Alfred transforms every customer call into a strategic advantage, ensuring your product decisions are always backed by real customer voices.

Key Features​

🎯 Customer Insight Discovery – Automatically extract user needs, pain points, and feature requests from call transcripts.
📊 Growth Intelligence Dashboard – Visualize customer insights with comprehensive analytics at app.alfred.sh/dashboard/discovery.
🗂️ Intelligent Categorization – Organize insights by product areas, priority levels, and customer segments.
🚀 Roadmap Alignment – Get suggestions to add transcript insights to your Linear and Jira roadmaps.
⚡ Sprint Integration – Receive recommendations for incorporating customer feedback into current sprints.
📈 Trend Analysis – Identify recurring themes and emerging customer needs across all conversations.

Growth Intelligence Dashboard​

Growth Intelligence Dashboard

The Growth Intelligence dashboard provides a comprehensive view of all customer insights derived from your Gong transcripts. Here you can:

  • View categorized insights from the last 30 days
  • Track resonance themes and competitive insights
  • Monitor pain points and user feedback trends
  • Access detailed analytics on customer needs and market demands

Navigate to app.alfred.sh/dashboard/discovery to explore your customer intelligence.

Permissions & Use Cases​

Alfred requires specific Gong API permissions to analyze your data and provide actionable insights:

Core Data Access​

  • api:calls:read:transcript – Retrieve call transcripts for analysis and insight extraction.
  • api:workspaces:read – Retrieve a list of all workspaces to organize data access.
  • api:calls:read:extensive – Retrieve comprehensive call data including duration, spoken language, interaction stats, speakers, and conversation topics.
  • api:calls:read:basic – Retrieve basic call data such as title, duration, and spoken language.
  • api:calls:read:media-url – Retrieve URLs for call media (audio/video) when needed for analysis.

CRM & Meeting Management​

  • api:crm:get-objects – Get CRM objects to connect customer data with call insights.
  • api:crm:schema – Upload CRM schema fields to Gong for enhanced data mapping.
  • api:meetings:integration:status – Validate integration status for managing meetings.
  • api:meetings:user:update – Update Gong meetings with analysis results.

Analytics & Intelligence​

  • api:settings:scorecards:read – Retrieve scorecard details such as ID, name, and status.
  • api:stats:interaction – Retrieve user interaction statistics including "Talk Ratio" and "Interactivity" metrics.
  • api:stats:user-actions – Retrieve user action statistics for feedback requests and call shares.
  • api:stats:user-actions:detailed – Get detailed user action statistics for comprehensive analysis.

System Integration​

  • api:flows:read – View Gong Engage flows and current flow assignment status.
  • api:crm:calls:manual-association:read – Read calls manually associated with CRM data.
  • api:call-outcomes:read – Retrieve call outcomes for success tracking.
  • api:tasks:read – Get user task and update information.

Data Management​

  • api:crm:integrations:read – Read CRM integrations for seamless data flow.
  • api:library:read – Retrieve Library folder details and call lists.
  • api:data-privacy:read – Retrieve references to email addresses or phone calls for compliance.
  • api:users:read – Retrieve user data such as ID, name, and phone number.
  • api:logs:read – Retrieve system logs for troubleshooting and optimization.
  • api:settings:trackers:read – Retrieve keyword tracker details for enhanced conversation analysis.
  • api:permission-profile:read – Read permission profiles for access management.

How Alfred Processes Gong Data​

Alfred's advanced AI engine analyzes your Gong transcripts through multiple layers:

1. Discovery Phase​

  • Identifies customer needs by detecting explicit and implicit feature requests
  • Uncovers pain points through sentiment analysis and problem identification
  • Extracts market signals from competitive discussions and industry trends

2. Categorization Phase​

  • Groups insights by product areas (Product, Acquisition, Retention)
  • Assigns priority levels based on frequency and customer impact
  • Links to existing features in your current roadmap and backlog

3. Recommendation Phase​

  • Suggests roadmap additions aligned with your Linear and Jira projects
  • Recommends sprint items based on development capacity and customer urgency
  • Provides data-driven justification for each recommended action

Installation​

Alfred's Gong integration is set up during onboarding or via the Integrations Dashboard.

How to Connect​

  1. Go to the integrations page:
    app.alfred.sh/dashboard/integrations
  2. Click "Connect Gong" and authorize Alfred via OAuth.
  3. Select your Gong workspace and grant transcript access permissions.
  4. Configure analysis preferences (frequency, team focus areas, priority filters).
  5. Start receiving customer insights on your Growth Intelligence dashboard!

Once connected, Alfred continuously monitors your customer conversations, providing weekly insights and real-time recommendations to keep your product strategy aligned with customer needs.

Integration with Linear & Jira​

Alfred seamlessly connects your customer insights with your existing development workflow:

  • Linear Integration: Automatically suggests creating issues based on customer feedback frequency and impact.
  • Jira Integration: Recommends adding customer-driven stories to your current sprints.
  • Smart Prioritization: Uses customer conversation data to rank feature requests objectively.
  • Capacity Awareness: Considers your team's current workload when making sprint recommendations.

Need Help?​

For support or questions about the Gong integration, reach out to support@alfred.sh.

🚀 Transform Customer Conversations into Product Success with Alfred + Gong!